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The Coty Group will launch a metaverse for its employees.

The group is determined to strengthen communication with and between its talents. The project is to create an internal platform called “Coty Campus” dedicated to the company’s activities.

This metaverse wants to offer different immersive experiences and other interactive solutions in order to “foster collaboration and co-creation”, says Coty’s Chief Digital Officer, Jean-Denis Mariani.

The ambition is to make the group a “digital leader”.

Coty Campus is scheduled to launch in fall 2023.

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